Back in April this year I visited New York for the first time. During my visit I really wanted to seek out some flea markets; I’m not sure why, I just had this feeling that I might stumble across a rare find.
We found a flea market taking place in an old dark and dusty multi storey car park. Yes, a strange venue and it seemed to make the vendors seem stranger too! The majority of stalls were selling antiques and collectibles, and most of it was priced accordingly.
After walking around for a while we found a guy who was selling various old dusty antiques but on one side of his stall he had a load of old Disney items. It was one of those moments when you get excited and frustrated at the same time! Excited because right in front of me were old Disney toys, Disney Hallmark cards, postcards, maps etc. But frustrated because I don’t know enough about Disneyana to know if any of it was rare, overpriced, or something that every Disney collector already has in their collection.
So as I flicked through the items and tried to organise my thoughts I decided just to treat myself to something that I liked, rather than buy something for what it ‘might’ be worth. And that’s when I saw something that I knew I had to have; because of the history it had attached to it and how it instantly made me think of Walt and where it all began….

That’s right, it’s a Disneyland Coupon Book complete with one remaining B ‘ticket’!
This is the back cover:

And the inside back cover:

I’ve been really interested in determining the age of this book as I’m fascinated by Disney history, and it plays a big part in my Disney reading and research.
After checking several websites I’ve discovered that the word ‘ride’ was changed to ‘coupon’ during 1956 so I know I haven’t got the earliest version! Also on the reverse of the tickets in 1956 it stated ‘All coupons in this book are good any time during 1956′. Over the next couple of years this was replaced with ‘All coupons in this book are good at any time’, the same as on the back of my ticket.
The welcome message from Walt was moved to the front of the book around 1958 / 59. The ‘E’ ticket was introduced in 1959 and Sleeping Beauty Castle was moved to a B ticket in 1959. Although I only have one ticket remaining in my book I can see the edge of the other tickets left in the spine, and there are only four different coloured pages, confirming no place for an E ticket.
So taking these little clues and comparing it to photos I’ve seen on-line I’m dating my ticket book as around 1958, which is so exciting!! I’ve love to hear from anyone that has more definite information about the age or value.
For me it’s really great to look at that ticket book and imagine the guests who would have been using those tickets at the time….venturing into Disneyland, maybe for the very first time, stepping into Walt’s world of magic and dreams